From 7-16-14

by Emily

A male contestant on a reality TV show did something “kind” for a female contestant. She has in the past expressed her lack of interest in a romantic relationship with the male contestant, but that didn’t stop him from telling her that, because he did something “kind” for her, he deserves her attention. He said he would be angry if she turned him down for a date again since now she owed him.

And there’s an example of friendzone ideology and male entitlement.